VADA is an E-commerce women’s wear brand that is known for their iconic figure-flattering styles. They have gained popularity on Instagram and has made their name as one of the leading online womenswear fashion brands in South Africa.
Loved by local fashion Icons such as Bonang Matheba, Sarah Langa and Mihlali Ndmase, VADA boasts a huge customer base consisting of woman who are ambitious, confident and not afraid to stand out!
Their signature styles are designed in-house, ethically produced and proudly made in South Africa by women for women. “The idea behind the brand was to create classic styles that accentuate the female figure, we do not create dresses for a specific body type but we do cut our dresses in a way to enhance the best features of all shapes” – Bianca Sivada (Co-founder and Director of VADA).
VADA is not just any trendy online brand, the vison is to empower women to exude confidence in themselves “There is lack of brands that have a deeper message beyond fashion, the core of VADA is to empower women by giving them that confidence boost to manifest their destiny, it’s amazing what a VADA dress can do for a woman”- Kamara Sivada (Co-founder and Creative Director of VADA)
VADA styles are designed to make an entrance. “We want the woman who wears our styles to command the room, we stay on trend but in a signature VADA way” – Bianca Sivada (Co-founder and Director of VADA).
Their classic styles are often worn on special occasions. “Woman purchase our styles for important moments/milestones in their lives such as graduations, birthday celebrations, holiday trips, engagements, weddings and baby showers. We love that our dresses hold such a beautiful significance to our customers” – Kamara Sivada (Co-founder and Creative Director of VADA)
The brand is still young but has aspirations to dominate the South African market,” It’s not easy building a brand, we face many challenges but our goal is to take over SA and then branch into other countries in Africa and beyond”- Bianca Sivada (Co-founder and Director of VADA).
Want to stand out and feel empowered in one of VADA’s iconic styles? Click the link below to shop on their website www.vadaonline.com or follow the brand on Instagram (@vadaonline) for updates on new releases.
