Attention, Rihanna and Fenty Beauty fans! Fenty Skin officially has a launch date. And it’s very soon — July 31, to be exact.
On Tuesday, the singer/designer/beauty entrepreneur announced the forthcoming launch of her long-awaited skin-care line, a brand separate from the existing Fenty Beauty color cosmetics range, with its own dedicated Instagram handle and website to make that ultra-clear.
Rihanna posted a video of herself, fresh-faced, going through the steps of her skin-care routine, on Instagram on Tuesday. “Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!” she wrote.
While the details of the range have not yet been announced, from the video teaser, there appears to be a creamy cleanser, some sort of hydrating essence or serum and a moisturizer.
There are also indications that, in true Rihanna form and like Fenty Beauty before it, Fenty Skin seeks to be an inclusive game-changer in its category. When a fan tweeted asking if Rihanna would be creating a separate skin-care range catering to men, the star responded to indicate that her products are for all people: “Whoever told you skincare has a gender, LIED to you!”
Rihanna has been teasing Fenty Skin for quite a while now. She most recently spoke about it in an interview with British Vogue when she appeared on the magazine’s cover last March. She hinted that getting skin-care formulas up to Fenty standards hadn’t been easy: “Skin care, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.”