Rihanna invites fans to be part of new Savage x Fenty campaign

It’s been two years since Rihanna launched her Savage x Fenty label and changed the game when it came to underwear.

The lingerie line is known for its radical inclusivity, with RiRi basically showing Victoria and her extremely well-kept secret the door with her wild NYFW extravaganza, which saw Tierra Whack, Migos, and Halsey perform while Bella and Gigi Hadid, Laverne Cox, and Normani took to the runway.

Two years down the line, the label has announced it wants to make you the star of its latest campaign, in celebration of its second anniversary. According to an Instagram posted on the Savage x Fenty account, the brand’s creative team will send out a full photoshoot set-up and direct the chosen models remotely, before the final images hit the label’s site and social media channels. Basically, it’s lights, camera…and up to you to bring the action.

So how does one participate? Make sure you’re following @savagexfenty, post a photo in your lingeRIH and tag it #SavagexSummer and #contest. You’ve got until May 20 to get involved. What are you waiting for?

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? CONTEST ALERT ? ⁣ ⁣ It might be our anniversaRIH, but we’re makin’ YOU the star ? You ever want to be a part of a Savage X campaign? Meet virtually w/ our dope af creative team? Have us send you an entire photo shoot setup? ⁣ ⁣ Well, now’s your chance, sis! We wanna see your most SAVAGE lingeRIH lewks. So how do ya win a chance to be a part of our #SavageXSummer campaign? ?⁣ ⁣ 1️⃣ Make sure you’re following us!⁣ 2️⃣ Post a photo in your lingeRIH w/ #SavageXSummer & #contest. ⁣ 3️⃣ Check out the terms here: bit.ly/savagexsummer⁣ 4️⃣ Ya got until Wednesday, May 20 at 11:59pm PT! Winners will be notified privately via DM. ⁣ ⁣ In the meantime, how about droppin’ @badgalriri some anniversaRIH love in the comments ??

A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty) on May 11, 2020 at 1:18pm PDT