Leaving Givenchy for Burberry, the highest goal that Riccardo Tisci had in plan for the fashion house was to present a new aesthetic, a new era and inclusivity as much as he can under his leadership. Making this a reinstated promise to the label, Tisci assembled six different photographers with different backgrounds for his debut Burberry campaign.
The list of photographers include, Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty schmiterlow, who were all given the franchise to shoot a tall list of recognized models with their lenses, under the supervision of Tisci. Every model shot for the debut campaign was under the mercy of the supervised photographer to bring out the best of a model fierce, but beautiful in him or her for the portraits.
Sharing in on his excitement about the campaign and footages, Tisci disclosed, “The thing that excites me the most about Burberry is how inclusive it is. it appeals to everyone no matter their age, their social standing, their race, their gender. I pulled together six photographers, all with a very different energy, experience and point of view of the world-including British masters of photography and the next generation who have something new to say to interpret this new Burberry era and the multi-generational men and women we speak to, all through their own unique eyes.”
Chiming in on the beautiful shots, model Claudia Lavender, said, “I think the pictures are very strong. I really like the way Riccardo has been bold with this first collection, but it’s still very much the classic modern Burberry we all love.”
Fran Summers also disclosed to Vogue, “Through the images, I really wanted to convey a sort of youthful innocence, and I am really proud of the result.”
Presenting different image beauties, Tisci sees their togetherness as one that brings out the inclusivity and beauty of Burberry to life. He said, “They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.”
The campaign also featured the new TB Bag, named after founder Thomas Burberry.