Two years of being the face of Yves Saint Laurent Beaute, Zoe Kravitz is partnering with the beauty brand to launch a new lipstick line under the already selling Rouge Pur Couture lipsticks.
Hinted via her own Instagram handle captioned, “ME + YSL BEAUTE! STAY TUNED FOR MORE, SEPTEMBER 1ST”, was a posted video which filmed Zoe stirring a boiling pot containing red lipstick and surrounded by test tubes filled with liquids in shade of pink and red and wears a YSL tuxedo.
Speaking to Vogue about the collaborative effort, Zoe disclosed, “I’ve been working with YSL Beaute for a while now, and I really wanted to get more involved and more creative. This collection is for anyone who wants to be playful; anyone who wants to express themselves.”
“Rouge Pur Couture is one of my favorite products. The texture is so beautiful. It doesn’t get too dry; it’s not too shiny. It’s kind of perfect,” she said of the lipstick line.
The new products will launch at Harrods on September 4, priced £29.
