“So aesthetic is a Ghanaian Makeup Brand
Introducing new SO Ultra Coverage foundation, which works well on all skin types and is referred to by CEO Sacha Okoh as a ‘second skin’, is the newest addition to the SO Aesthetic family joining a range of bestselling products including concealers, powders, lipsticks, glosses, eyebrow pencils and eyeliners.
The purpose of the new foundation is to give makeup lovers a ‘second skin’ that will not only be healthy and glowing, but will also last long. As well as provide a clean, ultra-smooth, sleek base for other makeup products such as: blush, concealer and highlighters. The new Ultra Coverage Foundation evens out skin tone, covers imperfections and blurs the pores creating the illusion of perfectly smooth skin.
Not only does the new foundation look great when applied, it also has the added advantage of protecting the skin from harmful sun rays and acts as a physical barrier against pollutants in the environment. As another added benefit for users, along with the foundation launch, I would like to introduce our New Face Primer which is the ‘super invisible’ oil free mattifying primer, as it names goes it ensures a mattifying of smooth surface which helps keep makeup in place when you apply. it contains most importantly castor oil and sodium phytate which boost immunity and enhances your skin.
Sacha Okoh, Founder – SO Aesthetic
“I am very excited to launch the new SO Aesthetic Ultra Coverage Foundation! Creating the foundation has been an emotional journey for me, it’s a project that has taken two years to come to fruition and today I’m so happy to say that we have a product that I am 100% proud of. For most makeup artists, the first step to makeup is foundation. I love beautiful skin and it was important for me to create a matte velvet finish foundation, with great shades and texture that also blends flawlessly into the skin and looks natural with an easy application.
The key factors that I considered when creating the foundation was the scent, texture, packaging and most importantly, the color palette, I wanted to make sure there were a wide variety of shades to suit all skin tones. Today our new Ultra Coverage Foundation is currently available in eight shades with new shades launching over the coming months.