South Korean model and actress HoYeon Jung has shot to superstardom since the release of Netflix’s spectacularly popular K-drama.
Now, Jung (who plays Kang Sae-byeok in the series) has been signed by Louis Vuitton as the brand’s newest global house ambassador for fashion, watches and jewellery.
Jung started her career as a model (she won the ‘Asian Star Award’ at the Asian Model Awards in 2019, has walked for the likes of Marc Jacobs, Fendi and Max Mara and was the runner-up on season four of Korea’s Next Top Model) before making her acting debut in Squid Game.
She has since become a social media star almost overnight, and is now the most-followed Korean actress on Instagram.
It’s unsurprising, therefore, that Louis Vuitton have chosen Jung to join the brand – though it’s not their first partnership. In 2017, she walked the runway for the fashion house, modelling their spring ready-to-wear collection.
‘I immediately fell in love with HoYeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,’ said Nicolas Ghesquière, Louis Vuitton’s creative director.
‘It is an honour to start my acting career with Louis Vuitton, the brand I have modelled for,’ said Jung. ‘I look forward to all the moments with Louis Vuitton as a global ambassador.’