Natural, African beauty brand, R&R Luxury, is proud to introduce a new Eco-Friendly Collection to its range of shea-based skincare products.
After celebrating their 10th anniversary in October 2020, R&R Luxury committed to becoming more sustainable in all areas of the business, looking ahead to what can be achieved in the next decade – Chapter 10: The Sustainable Era.
One key area in which the brand wants to be more innovative when it comes to sustainability is packaging. All products in the newly launched Eco-Friendly Collection boast fully recyclable packaging without the use of plastics.
Three new and reformulated products will make up the new Eco-Friendly Collection:
Body Butter Balm
Made from 100% natural, plant-based ingredients, the Body Butter Balm is your skincare essential whilst on the go. This product provides a hands-free method of moisturising your skin wherever you are. Keep it in your handbag, on your office desk or on your bedside table to revive dry and dull skin instantly; the solid balm can be applied to your face, body and lips.
Whipped Shea Butter – Repackaged in Tin
R&R Luxury’s iconic Whipped Shea Butter has had a makeover with environmentally friendly tin packaging – the metal best known for symbolising 10th anniversaries. Shea butter has been used for centuries to soothe, soften and protect. Its natural healing properties make it the perfect solution for hydrating and moisturising your skin. This Whipped Shea Butter for skin and hair is rich in fatty acids and provides multiple moisturising benefits leaving behind soft, supple skin & hair. This luxurious butter is 100% natural and sourced from Ghana– the home of Shea.
Lip Butter – Repackaged in Cardboard
This luscious Lip Butter has found a new home in sustainable paper-based packaging. The Lip Butter is made from 100% natural ingredients to ensure smooth, moisturised lips for the perfect pout. With raw Shea Butter as the base ingredient and enriched with virgin coconut oil, lavender oil & peppermint oil this lip balm keeps lip soothed, hydrated and moisturised no matter the season.
Valerie Obaze – Founder/ CEO, R&R Luxury
“As we reflect on the many years in business and enter our next decade, Chapter 10 – The Sustainable Era, we have made a commitment to being more sustainable in all of our practices from our supply chain, to taking care of our local environment and importantly our packaging. We are diligently taking the necessary steps to eliminate single use plastics in our packaging, replacing it with paper, cardboard and tin packaging. I look forward to this new journey and introducing more products to the Eco-Friendly Collection in the new year.”
To celebrate the 10th anniversary and highlight the brand’s journey over the past decade, R&R Luxury worked with a team of young African creatives to produce a short documentary which goes in to more detail on the brand’s social impact and how it is moving towards a more sustainable future in this next chapter.
The Eco-Friendly collection is now live and available for purchase via R&R Luxury direct websites in Ghana, Nigeria and the UK and will roll out to stockists worldwide in early 2021.