For 12 days inside the Atrium in Westfield London, supermodel Naomi Campbell will curate her Fashion For Relief pop-up shop after a five-year break from the annual activity.
Beginning on November 27, the pop-up shop will feature bespoke and limited-edition pieces donated by brands, together with items ranging from cloths to accessories owned by the supermodel’s closet. It is reported by British Vogue, that every cent that will be spent in purchasing an item will be donated Fashion For Relief 2019’s partner, the Mayor’s Fund for London, this festive season.
“This is a unique opportunity for everyone to get their hands on some really special fashion pieces at accessible prices. Whether you are shopping for Christmas presents or just treating yourself, you can do so here knowing that the money is going to help improve the futures of young Londoners,” said Campbell.
Bringing her Fashion For Relief gala night back to London this year, Naomi partnered with Mayor’s Fund for London and UNICEF as the official charity organization partners and therefore monies raised on the night of the gala went in to support disadvantaged children in London and those outside as well.
In its 14th year and still running, Naomi Campbell has managed to raise millions of pounds in support of individuals that have found themselves wanting in situations relating to natural disasters and humanitarian crises.