The ten-year journey of EbonyLife, the parent company of EbonyLife Film, EbonyLife TV, EbonyLife Place and EbonyLife Creative Academy has been presented as a case study at Harvard Business school.
The broad and vibrant company led by Nigerian powerhouse Mo Abudu makes history as the very first media company led by a female African entrepreneur to achieve such strides in the business constellation. The programme tagged ‘Harvard Business School – EbonyLife Case Study’ will be presented to over 1,000 MBA students, forming part of the requirements that first-year students take in their education curriculum.
The study is based on a premise that seeks to expatiate on some of the tough decisions Abudu had to make for the advancement of her company post-lockdown. It will also hammer on the side, some of the challenges the company has faced and also the threatening consequences that have governed their decision making over the past years.
”It is such an honour for me to be on the Harvard Business School campus in Boston whilst this case study is being taught for the first time today. I get the opportunity to share the EbonyLife story with the students and faculty in person, and to answer their questions about our journey,” wrote Abudu in an Instagram post announcing the achievement and presence at the school.
”My sincere thanks to the HBS staff and the EbonyLife team for making this possible,” she concluded.
Since the inception of EbonyLife and its multiple subsidiary stations, the company has grown into a broad arena spearheading the new African narrative that highlights creativity and innovation.
EbonyLife Media, which houses EbonyLife TV and Film has by far produced some recognized African titles on the global television and film market. It has pursued and sustained international relationships with high-profile platforms such as Netflix, Sony Pictures Television, Disney Media Distribution and Westbrook Studios.
In development from the partnership is an adaptation of renowned Nigerian Playwright Wole Soyinka’s work ‘Death and The King’s Horseman’. Details about the film’s debut on the streaming platform are still kept under wraps.