Say hello to hair and skin care brand called GRATIUM, that is making waves in the industry. GRATIUM are the certified organic, ethically produced natural hair and skin care brand who proudly advocates healthy hair and skin care products without the use of toxic ingredients that prevent Afro textured hair from flourishing. The super soft range a firm favourite with many hair care enthusiasts; making it accessible for the health-conscious consumer. Natural ingredients also include Cocos Nucifera Oil and Ricinus communis seed oil which are known for their moisturising and softening qualities.
Founder of GRATIUM ‘Our CEO felt that there was a need for safe products for people of colour. Many of the hair and skin products that were available ten years ago included a number of harmful ingredients. As a community our parents were not educated on the science of these in ingredients nor were they aware of the potential harm this may have been causing their health. She wanted to offer alternatives to the current offer at the time. Giving people of colour a choice’.
The range comes at a perfect time where the beauty industry is becoming more inclusive and catering for women of colour. With the recent announcement of the release of their new collection, the excitement is high amongst beauty enthusiasts that are looking for clean beauty products that truly cater for hair loss and scalp growth. This year the brand has been nominated for ‘the best emerging brand’ which goes onto prove the effectiveness of the brand’s products with their customers. GRATIUM’S best seller’s Clay Shampoo and their new GRATIUM Conditioner works great for individuals that struggle with coarse hair, the conditioner has softening properties to help smooth the hair strands.
Not only are they catering for the hair, but they also specialise in skincare with products such as body butter made with 100% certified organic shea that you can apply to your body after a bath or show. The body butters work great on making your skin feeling nourished, soft, and supple with scents of amber and spice. We are so excited for this new brand and cannot wait to see what they have lined up in the near future.
You can find the brand here: https://www.gratium.co.uk/