Home Hair & Beauty Lili Reinhart joins CoverGirl as brand ambassador

Lili Reinhart joins CoverGirl as brand ambassador

It’s an easy, breezy, beautiful moment for ‘Riverdale’ star actress Lili Reinhart. Starring alongside Jennifer Lopez and Constance Wu in the released film ‘Hustlers’, Lili is added to the roster of celebrity names that have secured ambassadorial deals with American cosmetic brand CoverGirl.

Disclosed in a statement on her newest bagged deal, Lili shared, “I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin. Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”

Joining the likes of Issa Rae, Zendaya and Katy Perry, Lili Reinhart ushered herself into the CoverGirl fraternity in a PRO activated way by doing her own makeup for her campaign images using classic CoverGirl staples, like the LashBlast Volume Mascara, the TruNaked Sunsets Palette, and as-yet-announced lip product from the forthcoming collection.

CoverGirl’s Vice President of Marketing Erika Woods also shared the brand’s excitement about the new collaboration with Lili in statement, “We’re excited for Lili to join our family as she embodies a woman who is unapologetically herself. She is authentic, talented, and truly lives by what she believes in.”

Aside the CoverGirl year achievement and enviable movie roles coming her way, Lili is also set to release her poetry book titled ‘Swimming Lessons’ next spring.

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