Adding a different interpretation of event to the term ‘Sunday Service’ by making it a gathering of die-hard hip-hop enthusiasts and heavyweight showbiz stars, Kanye West is filling for a trademark ownership for the term with the U.S. Patent and Trademark Office.
The filling effort was made by Mascotte Holding, the same company which spearheaded trademark ownership for Yeezus, Yeezy, Reed October, Yandhi, Calabasas Clothing, Donda and Half Beast, all on behalf of Kanye.
Reported first by TMZ, the application lists, bottoms for clothing, dresses, footwear, handwear, jackets, loungewear, scarves, shirts, socks and tops, as merchandise to be sold bearing the phrase ‘Sunday Service’.
Sunday Service, since its conception has attracted large celebrity appearances including the Kardashians and John Legend. The service is an amalgamation of both prayer and live music, and at Coachella this year, Kanye sold religious themed attires scripted in front phrases ‘Holy Spirit’, ‘Trust God’ and ‘Jesus Walks’.