SO Aesthetic to launch eight shades of its new Ultra Coverage Foundation at an intimate brunch in Accra, Ghana this week.
Popular Ghanaian Makeup Brand, SO Aesthetic, will officially launch its new SO Ultra Coverage Foundation at an event in Accra this week. The new foundation, which works well on all skin types and is referred to by So Aesthetic as a ‘second skin’, is the newest addition to the SO Aesthetic family joining a range of bestselling products including concealers, powders, lipsticks, glosses, eyebrow pencils and eyeliners.
The purpose of the new foundation is to give makeup lovers a ‘second skin’ that will not only be healthy and glowing, but will also last long. As well as providing a clean, ultra-smooth, sleek base for other makeup products such as: blush, concealer and highlighters.
The new Ultra Coverage Foundation evens out skin tone, covers imperfections and blurs the pores creating the illusion of a perfectly smooth skin. Not only does the new foundation look great when applied, it also has the added advantage of protecting the skin from harmful sun rays and acts as a physical barrier against pollutants in the environment. As another added benefit for users, along with the foundation launch,
SO Aesthetic will also reveal its new Face Primer at the event which is the ‘super invisible’ oil free mattifying primer as it names goes ensures a mattifying smooth surface which helps keep makeup in place when you apply. It contains most importantly castor oil and sodium phytate which boost immunity and enhances your skin.
The launch event will take place at La Villa Boutique Hotel in Osu, Accra on Thursday 7th June 2018 from 9:30am. Guests to the event will be able to sample the new Ultra Coverage Foundation and discuss trends in the makeup industry over brunch.
Sacha Okoh, Founder – SO Aesthetic “I am very excited to launch the new SO Aesthetic Ultra Coverage Foundation! Creating the foundation has been an emotional journey for me, it’s a project that has taken two years to come to fruition and today I’m so happy to say that we have a product that I am 100% proud of. For most makeup artists, the first step to makeup is foundation. I love beautiful skin and it was important for me to create a matte velvet finish foundation, with great shades and texture that also blends flawlessly into the skin and looks natural with an easy application.
The key factors that I considered when creating the foundation was the scent, texture, packaging and most importantly, the colour palette, I wanted to make sure there were a wide variety of shades to suit all skin tones. I’m looking forward to officially launching the Ultra Coverage Foundation in Accra this week and can’t wait to see women all over Africa and the World using So Aesthetic’s newest product!”
So Aesthetic’s new Ultra Coverage Foundation is currently available in eight shades with new shades launching over the coming months.