Alliance Motors Ghana, the exclusive distributor of Land Rover and Jaguar in Ghana, recently hosted its annual Jaguar Ride and Drive at its showroom in the Grand Oyeeman Building. The two-day motoring event afforded guests and car enthusiasts including Ghanaian ace rapper, M.anifest the opportunity to test drive vehicles from the Jaguar fleet such as the E-Pace, F-Pace, F-Type, XE, XF, and XJ. Land Rover vehicles including the All-New Discovery, Discovery Sport were also on display and available for test drives.
The Jaguar Land Rover experiential team travelled from South Africa to lead guests through various features of each vehicle to gain a greater understanding of functions while they engaged drivers in a series of motoring competitions designed to test the driveability, braking, manoeuvrability, and overall performance of the cars.
“The Ride & Drive events are first- hand opportunities for guests to experience the effortless performance and opulent luxury of our vehicles. The event is also a fun opportunity for us to connect with existing and new clients, address their concerns and educate them on many features they be unaware of,” explained Salman Ali, Marketing Manager of Alliance Motors Ghana.
The Ride and Drive also served as a platform to launch the Alliance Motors 0% Down Holiday Promo, a promotion that offers an opportunity to own a Jaguar or Land Rover vehicle this Christmas. The Holiday promo features a 0% down payment, with a 10% interest-free payment made each month for 2 months and balance paid over 2 years. The promotion also comes with a 5 Years’ Manufacturers Warranty and 5 Years Free Service.