Home Lifestyle Alliance Motors Ghana Partners with Anita Erskine to Support African Entrepreneurship

Alliance Motors Ghana Partners with Anita Erskine to Support African Entrepreneurship

Alliance Motors Ghana, the exclusive distributor of Land Rover and Jaguar in Ghana has partnered with pan-African media broadcaster Anita Erskine to support African Entrepreneurship with the production of the TV show, “Making of a Mogul.”

The dynamic series, “Making of a Mogul” will be hosted and produced by Anita Erskine and iFactory Live  which will tell the stories of acclaimed and rising African entrepreneurs from across the world. The first episodes will feature entrepreneurs in Ghana, Nigeria and South Africa including; Afua and Yasmin, Co-founders of She Leads Africa (Ghana & Nigeria), Christie Brown founder of Christie Brown (Ghana), Geeta Sidhu Robb Founder of Nosh Detox (London), Mr. Oluwaseyi Adekunle, MD/CEO of VODI Tailors (Nigeria) and Linda Mabhena-Olagunju, Founder and Managing Director of DLO Energy Resources Group (Pty) Ltd (South Africa) and will be aired in Canada, USA, The Caribbean and throughout Africa via pay TV outlets DSTV and KWESE including free to air South African TV station eTV.

“Alliance Motors Ghana is honored to be a part of this partnership and support Anita Erskine on her quest to support and highlight the stories of successful African entrepreneurs which can inspire a new generation for greatness,“ says Salman Rashid Ali, Marketing Coordinator of Alliance Motors Ghana.

“The partnership with Land Rover, for me, exhibits our willingness to take our reach further than we ever have, simply because Land Rover isn’t just a vehicle, it is a brand that has stood the test of time and evolved over many generations. This is simply the era of partnerships and collaborations if we are to break boundaries and inspire real change. It is a great time and I am so proud and blessed to be the custodian of the telling of these stories,”  says Anita Erskine, MD of Anita Erskine Media Producer and host of the show.

Alliance Motors Ghana will provide an All-New Discovery Land Rover for the production of Making of a Mogul which will transport Anita and her guests for each shoot.  The All-New Discovery Land Rover is a revolutionary SUV that exemplifies comfort, luxury and versatility and is equipped with seven full-size seats, Intelligent Stop/Start technology, use of lightweight materials and improved aerodynamics, and electronic air suspension.

Alliance Motors Ghana recently hosted a press reception at its showroom to announce the collaboration with Anita Erskine and presented her with a Land Rover All-New Discovery. The program MC was Starr FM presenter, Giovanni Caleb with remarks from Martin Madsen, General Manager of Alliance Motors, and attended by multiple media outlets and sponsors.

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