What inspired you to create a fashion brand that focused on African fashion?
My inspiration for creating the brand comes from my deep passion for preserving African textiles, the woven fabrics and prints. For instance, the prints produced in Ghana, each fabric has its own story and meaning. I like to use bold colours and abstract patterns. These have always inspired me to continue the tradition and create my prints that tell their own stories.
Describe a typical day for you as a designer.
Every day is different for me, sometimes I focus on design development; doing research on my new collection or sewing and making up samples for the collection and working on my social media.
What is your most memorable career highlight?
The most memorable career highlight is competing in Fashion 4 Africa, it was the turning point for me in my career and life, and it gave me back the confidence and drive to continue fashion again after battling with my anxiety and depression.
What is the best part of your job?
The best part of my job is seeing my customers radiate happiness in my designs.
What is your least favourite part of your job?
At times my job can be overwhelming, I mostly do everything by myself and it’s hard keeping up with everything.
Tell us about any fashion designers that have inspired you along the way?
Coco Chanel has always been my inspiration because she broke the rules of fashion. She revolutionised the way women wore clothes through coming up with a new style that merge men and women’s fashion.
How do you like to wind down after work?
Meditating and reading books or watching my favourite programmes.
If you were not a designer what would your career path of looked like?
If I wasn’t a designer, I would be a creative writer. I have always loved books ever since I was a child, I would even write my books.
You can find House Deveer on Instagram: @house_of_deveer
Written by
Lawrencia Nelson
Writer and Media Consultant
Lena Media Consultancy
