TikTok is determined to bring together the worlds of auteur cinema and short-form mobile video.
On Thursday, TikTok unveils that it has become an official sponsor of the San Sebastian Film Festival, Spain’s leading cinema event, which celebrates its 70th anniversary this year, running Sept. 16-24.
The move follows TikTok’s sponsorship of the 2022 Cannes Film Festival, the first time the digital media giant and the world’s most acclaimed arthouse festival joined forces.
San Sebastian festival director José Luis Rebordinos welcomed the TikTok deal, saying the short-video platform would help bring the austere Spanish festival to a new generation. “The festival has the vocation of listening to all audiences and TikTok is a good partner in achieving that mission,” he noted.
The short-video platform was also an official sponsor of this year’s Cannes Film Festival.
Source: The Hollywood Reporter