Spotify has unveiled an esports partnership with Riot Games as the exclusive audio service provider for its flagship title League of Legends.
The deal will include an original podcast series centered around the multiplayer battle arena video game, as well as music and playlists inspired by the gaming community. Behind-the-scenes content will also be offered, looking at the creation of the Worlds Anthem that is performed during the opening ceremonies of World Championship events featuring esports teams from around the world.
Santa Monica-based developer and publisher Riot Games debuted League of Legends in 2009 and it has gone on to be one of the most played PC games, spawning multiple games that take place in the same universe such as Teamfight Tactics and Legends of Runeterra.
Among its musical counterparts, the virtual pop group K/DA, featuring LOG characters Ahri, Kai’Sa, Evelynn and Akali, launched in 2018 with their debut single POP/STARS reaching the top of iTunes streams. Its music video has over 360 million views on YouTube.
Meanwhile, the LOG Championship Series is one of world’s leading esports leagues, with a global roster of players.
More details about the multiyear partnership between Spotify and Riot Games are yet to be released.
Source: The Hollywood Reporter