Home Beauty & Hair R&R Luxury celebrates 5 years in Lekki

R&R Luxury celebrates 5 years in Lekki

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Luxury natural beauty brand, R&R Luxury, is celebrating the 5-year anniversary of the opening of its first retail store. Saturday 7th July, 2018 marks 5 years since R&R opened the Flagship Store in Lekki.

R&R Luxury will officially celebrate the 5th birthday of the brand’s Flagship Lekki store this week. In honour of the 5-year anniversary, R&R Luxury is treating customers to 25% off everything from the brand’s award-winning beauty collection and home fragrance range. The discount will last for 5 days from the 7-11 July 2018, to represent each of the 5 years in operation. As part of the celebrations, customers who purchase a candle will receive a limited-edition candle pouch and the first 50 customers to visit the store will receive a cupcake to enjoy.

R&R Luxury was founded in 2010 by beauty entrepreneur, Valerie Obaze, just after the birth of her first daughter, Rebecca-Rose (R&R). As one of the first luxury, natural beauty brands in Nigeria, Valerie Obaze has led R&R to create a range of luscious award-winning beauty formulations after starting the brand 8 years ago, mixing and developing formulas by hand in her home kitchen.

The early successes of the company via online marketplace, Jumia, and other sales channels within Lagos indicated a growing demand for natural products within the country. After witnessing the opportunity, R&R developed more products and opened the Flagship Lekki store on 7th July, 2013 to provide a shop front to sell to and interact with customers. Following the success of the Lekki shop and after seeing an increased demand from potential customers around the country, R&R launched an ecommerce platform to allow for online sales and started delivering products nationwide in 2015.

Since then, R&R started expanding the reach of the brand with stockists in the USA, South Africa, Ghana and Cotê d’Ivoire. In the past 2 years, the brand has been present at trade and consumer exhibitions sharing Nature’s Gift to Africa with the Rest of the World in New York (USA), LA (USA), Johannesburg (South Africa), Paris (France) and London (UK). Most recently, in May 2018, the brand launched an ecommerce platform in the UK and Europe which has seen great success so far.

R&R has been featured in international publications such as Forbes, where the Founder/CEO, Valerie Obaze, was recognised as a ‘Skincare Trailblazer’. The brand has also won awards for its excellent range of skincare products from Nigeria’s own Genevieve Magazine, where R&R won the ‘Best Natural Product’ category in 2016. And more recently, in 2018, R&R Luxury’s popular Lemongrass Shea Oil won ‘Skincare product of the Year’ at the Ghana Makeup Awards.

Valerie Obaze, Founder/ CEO – R&R Luxury

“At the time of opening our Flagship Store in Lekki 5 years ago, I never would have imaged how quickly the brand would expand and develop. Our products are now available throughout Nigeria and in more than 5 countries worldwide. Lagos will always be home for R&R, we have experienced a fruitful 5 years in Lekki and we look forward to serving our Nigerian customers for years to come!”

The 5-year anniversary celebrations and 25% discount will begin in stores and online on Saturday, 7th July, 2018. Customers shopping online can enter discount code ‘LEKKI5’ at checkout for 25% off their order between July 7-11, 2018.


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