It can only be tagged as a power move when Miuccia Prada finds it right to join forces with Raf Simons (former Calvin Klein creative head) as creative director for Prada.
In confirmation of the rumored news late last year of a coming arrangement around the stated headline, an official statement was issued by the Prada Group during a press conference that had both Miuccia and Raf seated, “This partnership, encompassing all creative facets of the Prada label, is born from a deep reciprocal respect and from an open conversation – it is a mutual decision, proposed and determined by both parties. It opens a new dialogue, between designers widely acknowledged as two of the most important and influential of today.”
The new partnership is of huge significance to both parties involved as Raf has being a long admirer of the creative works of Miuccia and vice-versa. “Prada is a brand I’ve been interested in all my life,” said Raf.
“I always loved everything he did, so there’s not the possibility that I don’t like what we figure out,” disclosed Miuccia.
Revered in the fashion fraternity as one of the most-sought after brands in decades, chief executive of Prada, Patrizio Bertelli commented on the new creative direction as a move that sets Prada at the forefront of change, “The Prada Group has proven good at being at the forefront of change. We want to work with a specific identity and rationale and share our views with others. It’s for people who have a keen sense of aesthetic – people who are not selfish and ego-centered, this is the way to work together.”
The deal is a forever engagement and will begin first with a Spring/Summer 2021 collection, showing in Milan this September, masterminded by both creatives of the brand.