Hiplife duo, R2Bees have signed a recording deal with the world leader in music-based entertainment, Universal Music Group (UMG).
Their signing to the music label has led to a postponement of date in the release of their third studio album, SITE 15. The announcement was made official via a tweet posted by the duo rapper, Omar Sterling. “We’ve just finalized a deal with Universal Music Group for our album SITE 15, this has caused the album to be pushed back few weeks. We are sorry for the delay,” Omar tweeted.
Speaking on the deal with Universal Music Group and the impact it’s going to have on the album, group manager, Otoo Arhin explained, “They [Universal] have made us a very good offer which we think we should take. This is our 10 years anniversary and the album release should be huge. If we release it independently, it would not go as far as we want it. Ghana music has to go further.” The terms of the deal are however not known.
According to reports, the new deal will see Universal Music Group use their global networks for wider discovery, marketing, promotion and distribution of SITE 15 album. the group becomes the third Ghanaian act to be signed by the World’s biggest music company after Cina Soul and Stonebwoy.