Home Fashion Pichulik launches FW20 Magi collection

Pichulik launches FW20 Magi collection

“Two things fill the mind with ever-increasing wonder and awe, the more often and the more intensely the mind of thought is drawn to them: the starry heavens above me and the moral law within me.” – Immanuel Kant

During these unparalleled times, we are increasingly aware of the wonder and magic that surrounds us: The majesty of our natural world; the spirit of humanity; the beauty of simplicity; the joy of connectedness; the luxury of time; the power of stillness and reflection.

In ancient civilizations, communities would draw upon pantheons of gods and goddesses, mythology and whimsical fables to inspire courage, grit and endurance. These stories spoke of brave heroines and mythical creatures, as well as eternal reverence for the sacred and morally good.

Magi pays homage to this rich tapestry of lore by forging a collection of tales to balm the soul; to inspire bravery and resilience; and to create unadulterated wonder and awe at the miracle of life.

Garland Hoops of pearl, malachite, coral and sodalite celebrate a new dawn. Cantadora earrings share stories through the ages. Named after the Ancient Egyptian feline warrior, the Bastet earrings summon up your ferocious feline strength. Ixchel earrings embrace the ever-changing nature of the Mayan Moon Goddess. The richly hued and intricately beaded Alpha earrings nurture the power of being in the present. The Red Dragons are believed to give one greater insight. The Seraphim pendant represents the light, ardour and purity of angels, symbolic of regeneration and healing. The Nazar necklace is worn as a protector, and, named after the Ancient Egyptian sacred knot, the braided Tyet necklace inspires new beginnings.

Embracing these uncertain times, the launch of the Magi Collection is an unexpected odyssey. “Magi” is at the heart of all PICHULIK creations.


PICHULIK is an ethical jewellery, accessories and womenswear atelier based in Cape Town, South Africa. Rooted in Africa, and inspired by ancient traditions and cultures around the world, PICHULIK seeks to impart sacred feminine wisdom through its unique and intentional designs.

Each piece is a talisman, handcrafted from unexpected, organic materials and transformed into distinctive forms that share the stories of brave women and celebrate empowering feminine narratives. A PICHULIK jewellery piece is distinguished by its innovative and sculptural use of re-purposed rope, embellished with a variety of unique cast and found exotic materials.

PICHULIK collections honour the bravery and beauty innate to all women, everywhere, echoed in the words, ‘You are enough’.


Magi plunges us into a world curiosity and wonder, celebration and gratitude. Each creation enchants and beguiles, captivates and delights. The collection is an anthology of captivating tales, revelling in the magic of nature, humanity, imagination and storytelling. “Magi” is at the heart of PICHULIK creations.


Katherine Pichulik (Creative Director and Joint CEO): kat@pichulik.com

Tracey Chiappini-Young (Joint CEO): tracey@pichulik.com

Campaign credits

Photographer Alix Rose Cowie @alixrosephoto

Hair & Makeup Amori Birch @amoribirch @supernovacm

Models Leah Mascher @leah_mascher, Irma Aude @aude_irma

Booked through @bossmodelsa

Womenswear #pichulikbynadya @nadyavonstein

Basketry sourced @design.afrika

Model Images

Photographer Alix Rose Cowie @alixrosephoto

Hair & Makeup Hannah Deall @mshoneybeect

Models Jade Daniels @jadegita⁠, Zariah Julies @zariahjulies

Booked through @bossmodelsa

Product Shots

Justin Patrick Photography


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