With the dwindling audience for Gollywood movies in recent times, key players in the movie industry ranging from actors, directors, producers and their likes have shared their thoughts on the reasons why the industry is backsliding.
Last year, actress, Yvonne Okoro stated that the showing of Telenovelas by local TV stations have caused the disinterest in their movies. Her claim was backed by actor, Prince David Osei, who was also of the same view. While the producers are blaming it on piracy and the Ghanaian audience also blaming it on poor content, Efiewura actress, Gloria Sarfo has blamed it on cliques in the movie industry and absence of local content as part of the reasons why the industry is down.
In a report released by GhanaWeb, the actress noted that groupings have split the industry since some players want to be associated with some kind of people.
“We all know that the movie industry isn’t paying at all. It has been very slow and forced some of us to venture into other viable ventures to make a living. Unfortunately, the few gigs that come go to a selected few since they belong to a faction and that has made it difficult for some of us to thrive in these trying times. It appears you are out of the game if you don’t belong to a particular circle and that is not so cool. Moreover, not every actor has the resources to produce a movie so it is unfortunate this is happening in the movie industry now,” said Gloria.
Concerning the absence of local content, she said,
“The reality is that people love content they can easily identify with. That explains why Efiewura had a very big audience and in recent years, Nigeria’s Funke Akindele is doing same with Jenifa. This is what these foreign telenovelas are doing and yet, Ghanaians are glued to them. When we find ways of giving our people what they like, I guess we can make progress”.
Gloria was awarded Best actress in a TV series for her performance in the Soap opera Living with Trisha, after receiving nominations in that category for five consecutive years.
She also co-hosted TV3’s musical show Music Music, but went off the show in a short while and now serves as host for the discussion segment of Angel TV’s Madhubala.
Gloria has played a laudable role in selling the Ghana movie industry and as a result was honored with a Legendary award at the just ended Ghana Film Summit.