The fashion accessory and lifestyle brand Eclectic Chique introduces their debut loungewear collection, affectionally titled Iranti (which means memory in the Yoruba language, pronounced ee – ron – tee)
Made from a variation of conscious artisanal pieces sustainably sourced and produced in Nigeria, the collection was created as a tribute to a dear loved one. Iranti ties in seamlessly with the brand’s ethos of producing items that are a perfect pairing of modern designs with classic African heritage, inspired by a love of the arts.
As drastic changes have occurred in the structure of the fashion and retail industry over the last year due to the pandemic, founder Teni Majekodunmi used this time to focus on what really matters. The idea to produce a collection that combines a number of things that she values dearly came about. Versatile loungewear that upholds the high standard of production known to Eclectic Chique, while looping in fond memories that take her back to precious times with her grandmother.
“The Prints were lovingly created and perfected not only to honour my Mamman, but to inspire others. We like to think of Iranti as wearable art, with the goal of creating jobs through design.” – Teni Majekodunmi.
The vibrant designs were also created with memories in mind, a playful take on Mamman’s famous scotch eggs were made into a pastel palette print. A digitally enhanced monogram of bananas provided depth to the Ogede print. The collection offers resort and loungewear, along with accessories such as head scarfs, turbans and head bands. Pieces were created to enable a fluid transition from day to night, casual day time activities to small social gatherings.
Take a trip down memory lane with nostalgic prints evocative of childhood and whimsical sentimentality
The Iranti collection debuted on the 1st of March, 2021.
Instagram: @eclecticchique
For more information, please email info@myeclecticchique.com
