British Vogue has unveiled its December 2017 edition. This will be the first cover since Edward Enninful became the Editor-in-chief.
On the cover is model Adwoa Aboah. She was styled by Edward Enninful with the headline, ‘Great Britain’.
Edward Enninful said he wanted to create a magazine that was more diverse, open and friendly. “My Vogue is about being inclusive,” said Enninful. “It is about diversity – showing different women, different body shapes, different races, different classes [and] tackling gender.”
Before getting the job, he said, women had told him they did not feel represented by the magazine, and this was something he wanted to change.
“I wanted to create a magazine that was open and friendly; a bit like a shop you are not scared to walk into.”
Edward Enninful started his new job as editor in August and hired Naomi Campbell as a contributor.
“You are going to see all different colours, shapes, ages, genders, religions. That I am very excited about.”
He also said that readers would see “less models that don’t look so healthy”.
Naomi Campbell, who had criticised former editor Shulman for a lack of diversity within her staff, and was hired by Enninful as contributing editor, tweeted her praise for the December cover.
The December edition, which goes on sale Friday, will feature a 14-page shoot with its cover star and include an interview with Enninful and Aboah, talking about diversity in fashion and how they define being black and British in 2017.
