Condé Nast, the official parent company to some of the world’s leading fashion/beauty and lifestyle magazines of all time, including Vogue, GQ, Vanity Fair, Glamour and Wired, has launched their newest inspiration, Vogue Business, a new digital-only B2B title offering analysis of the fashion, beauty and luxury industries.
The Vogue Business will be led by Lauren Indvik, serving in the capacity as Editor, and will operate as an independent editorial team in London, but will tap into Condé Nast International’s network of brands, as well as draw on insights from 29 markets in order to fill the gap in the market for industry decision-makers. The Vogue Business will also look at trends; the impact of broader global market dynamics, from climate change to geopolitics; cultural patterns and shifts that impact retail and vice versa; and how technological and scientific advancements shape the ways products are produced, marketed and sold.
Speaking of the newest addition to the already large company, Wolfgang Blau, president of Condé Nast International, said, “In a consolidating media landscape, the launch of a new global title is a rare thing. No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge from local design trends to changes in manufacturing, training, technology and distribution.”
He further added, “We take a new global, visual and data-driven approach to journalism. Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their business and careers.”
Written by: Larry Adams