Chanel for the first time in three years will present its Cruise 2021 collection outside Paris. The fashion house has eyed Italy, Capri to be precise for a May 7, 2020 show.
The collection to-be-strutted on the runway doubles as the second ensemble designed by Virginie Viard, the successor of Karl Lagerfeld. “We are very happy to go to Italy, and even more so to go to Capri. It’s a very inspiring place, very inspiring for Virginie Viard. We have a lovely cruise show in the works,” Bruno Pavlovsky, president of fashion at Chanel disclosed.
Under the creative directorship of Karl, Chanel embarked on numerous country tours, since 2000 with its cruise collection in places such as Cuba, Singapore, St Tropez and Venice. In 2016, Chanel settled in the French capital in solidarity of after the 2015 terrorist attacks.
Italy has been home for the Chanel fashion brand since the 1920s, before exploring other countries, “From the 1920s, Gabrielle Chanel offered her clients lightweight and comfortable designs for yachting, coastal resorts, spa towns and other various sunny destinations such as the riviera and the lido beaches of Venice,” said Chanel in a statement.