Beyond shade-matching: live artistry, product discovery, and creator meet-ups mark Black Up’s return to West Africa.
ACCRA, GHANA — Thursday, 23rd October 2025 — Black Up, the Paris-born makeup house dedicated to women of colour, officially made its debut at Scentopia, Accra Mall, with an exclusive Masterclass that brought together select media, makeup artists, beauty creators, and industry guests. The event featured live artistry demonstrations, undertone-based shade matching, and an intimate product discovery experience — spotlighting the brand’s celebrated complexion-first philosophy.
What Happened
- Live Artistry: The In-house beauty expert, Balassama Sangare, showcased signature techniques using the Two Way Cake and High Coverage Foundation, demonstrating how to achieve a flawless, picture-perfect look with minimal effort.
- Product Discovery: Guests explored the full Black Up range — from complexion to eyes and lips — with hands-on swatching and texture testing.
- Conversations on Undertones: Editors, influencers, and makeup artists engaged in lively discussions about undertones, finishes, and wear performance with the Black Up team.
- Community Moments: The event created a platform for connection among Ghana’s top beauty professionals and creators, reinforcing Black Up’s mission to build a strong community of women who celebrate colour, confidence, and culture.
Why It Matters
Black Up was founded to serve women of colour first. Its arrival in Accra represents more than a store launch — it’s the celebration of beauty tailored for melanin-rich skin, bringing pro-level pigments, complexion-first innovation, and real-skin finishes to a market that continues to shape global beauty trends.
“Born in Paris, Black Up was created especially for brown-skinned women — not as an afterthought, but as the main story. For over two decades, the brand has led with complexion-first innovation: pro-level pigments, undertone-perfect foundations, and finishes that make melanin look like art.”
— Tolu Betine, Brand Manager
Hero Products Spotlighted
- High Coverage Concealer — full coverage, crease-resistant, and undertone-true in expert shades.
- Two Way Cake — 2-in-1 powder foundation for a matte or perfectly even finish, enriched with vitamins A and E.
- Intense Shine Lip Glos – Mirror shine, melting texture, three shades and an addictive coconut scent
About Black Up
Black Up is a Paris-born makeup brand created exclusively for women of colour. The brand has championed complexion-first solutions for over 20 years — from undertone-led shade systems to high-performance pigments — designed to enhance melanin-rich skin. Black Up combines professional artistry with modern storytelling, offering coverage without ashiness, payoff without greyness, and finishes that flatter every tone.
Discover more at Scentopia, Accra Mall, and follow @blackup for updates and inspiration.
