The heart of Accra pulsed with luxury yesterday as fragrance lovers and tastemakers gathered for the exclusive Ghanaian launch of The Essences—a daring new perfume trilogy by iconic Omani High Perfumery House, Amouage. Hosted by Scentopia, one of Ghana’s premier luxury fragrance destinations, the unveiling marks Amouage’s official entry into the West African market with what may be its most innovative collection yet.
Under the visionary creative direction of Renaud Salmon, The Essences pushes the boundaries of perfumery through a refined double-infusion process never before seen in the house’s 40-year legacy. Each scent in the collection—Reasons, Lustre, and Outlands—is matured for six months using a base of oak-aged bioethanol and rare sandalwood chips. The result: a triad of fragrances that are complex, soulful, and steeped in storytelling.
A Fragrance Journey Through Time
Each perfume in The Essences explores a distinct dimension of time:
- Reasons (by Bertrand Duchaufour) channels nostalgia and introspection. Hazelnut and davana meet smoky palo santo in a warm, earthy composition that speaks to memory and rootedness.
- Lustre (by Julien Rasquinet & Paul Guerlain) offers a radiant glimpse of the present. With vibrant cardamom, delicate orris, and a creamy vanilla base, it captures clarity and confidence in full bloom.
- Outlands (by Cecile Zarokian) evokes the mystery of the unknown. Bursting with citrus top notes and settling into rich resins and patchouli, it is a scent made for explorers of the future.
A New Design for a New Era
To accompany the olfactory innovation, Amouage has unveiled a completely reimagined bottle design—the first in over 15 years. Crafted in sand-hued ceramic and shaped to reflect the Omani landscape, the new flacon is both modern and timeless. Artistic collaborators Louise Mertens and Bill Radzinowicz brought the theme of time to life through packaging that honors Omani heritage while inviting a global audience into the brand’s evolving story.
A Landmark Moment for West Africa
The debut of The Essences at Scentopia Ghana signals a growing appetite for high perfumery in West Africa. The Perfumers’ Batch—a special first edition hand-poured by the perfumers themselves—is now available in limited quantities, giving Ghanaians early access to this landmark release.
Founded in 1983 in the Sultanate of Oman, Amouage has carved out a global reputation for its rich, narrative-driven fragrances that blend Eastern tradition with Western innovation. Now present in over 100 countries, the house’s arrival in Ghana is more than just a commercial expansion—it is a cultural moment for lovers of fine fragrance in Africa.
Discover the Collection
The Essences is now available in select stores at Scentopia Ghana. Whether you’re drawn to the grounded warmth of Reasons, the glowing allure of Lustre, or the daring energy of Outlands, this collection invites you to experience fragrance as art—and time as scent.
