Beyoncé and Adidas are breaking up. According to The Hollywood Reporter, a source close to the situation has hinted that the Grammy-winning entrepreneur and the German lifestyle brand have mutually agreed to part ways. In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the …

Pharrell Williams has partnered with Adidas footwear to launch an all-new female empowerment unisex style of sneakers. Under the authorship of Pharrell’s Japan-based streetwear brand Billionaire Boys Club, the campaign features a handful of female activists, alongside pregnant models and models who are mothers with their kids, while breastfeeding the babies. The effect of the campaign concept is to champion …

The youngest self-made billionaire ever, Kylie Jenner has endorsed a new deal with Adidas. Kylie will serve as the new face of Adidas Originals Falcon Dorf sneakers, a multicolored running shoe, created in 1997. The Adidas brand has over the years been influenced by the kardashian-Jenner family as her sister, Kendall Jenner and brother-in-law Kanye West are already associated with …